Trade the popular ski spots for these seven hidden gems, and make your snow trip to Japan authentic, unique and sustainable.
Japan’s ski resorts are synonymous with exceptional powder. Even in the age of global warming and decreasing snow trends, Japan has managed to have some exceptional snow dumps at unexpected times. Combined with its affordability, this puts it high on the list of destinations for snow sports enthusiasts. Unfortunately, its popularity makes its most famous destinations, like Niseko and Hakuba, overcrowded with foreign tourists, diluting the culture which makes the country so unique, and occasionally putting a strain local communities.
On the other hand, Japan is home to many underrated snow resorts in lesser visited regions that could really do with the additional income from tourism. And with world-class snow widely available, you wouldn’t be compromising on quality either. Trade the popular spots for these seven hidden gems, and make your trip authentic, unique and sustainable.
1. Tazawako Ski Resort (Akita)
You’ll be hard stretched to find a snow resort with a view like that of Tazawako Ski Resort. Imagine not only picturesque snowy mountains, but Japan’s deepest lake, Lake Tazawa, twinkling at you as you skid down the powdery slopes. Both beginner and advanced skier-snowboarders will enjoy this hidden gem, and the deep untouched snow beyond the resort offers great potential for those experienced in backcountry.
Akita Prefecture is known for having one of the highest snowfall records in the country, onsen (traditional hot springs), unique minority cultures and traditions such as Matagi, and delicious unspoilt water, making for some of the best rice and sake in the country. You’ll scarcely find another foreigner around, making for a truly Japanese experience, while every yen you spend contributes to the lesser developed local economy. If you intend on staying a few weeks here, don’t be surprised if the initially shy locals start to take an interest in you. Learn a few lines of the local dialogue, Akita-ben, and say hello to the unique warmth of locals of this region.
2. Hoshino Resorts Nekoma Mountain (Fukushima)
Top hotel brand Hoshino Resorts bought up Alts Bandai and Nekoma Ski Resorts to combine the best of both worlds: the more isolated, powder-rich north side, and the luxurious south side (think onsen hotels, delicious food and family events) of Mt Bandai. With a startling 33 runs and 13 lifts, Nekoma Mountain has something for everyone, including wide-open groomed trails, powder fields and an exceptional terrain park. For advanced skier-snowboarders, backcountry routes present a thrilling challenge. Not to mention additional snow resorts, frozen lakes and snowshoeing trails in the surrounds adding to the adventure. To top it off, Fukushima’s warm hospitality, fresh, local produce and sake make for a memorable visit to Japan’s lesser visited countryside.
3. Myoko Suginohara (Niigata)
While fairly well-known to Japanese tourists, Myoko Kogen settlement in Niigata Prefecture remains largely undiscovered by foreign visitors, retaining its cultural vibe. The area has a number of ski resorts in close vicinity to explore, but Myoko Suginohara, home to the longest ski run in Japan (8.5 kilometers) stands out. This resort features plenty of terrain for beginners and intermediates, while advanced levels can explore off-piste areas with stunning views of Mount Myoko. Tree runs and backcountry options provide plenty of opportunities for adventure in this pristine landscape. Off the slopes, enjoy the region’s renowned sake and fresh seafood.
4. Hakkoda Ski Area (Aomori)
For adventurous skier-snowboarders, Hakkoda Ski Area in Aomori Prefecture is a dream come true. Aomori has the highest snowfall in the country, despite the more famous Hokkaido often stealing this claim. Meanwhile Hakkoda area itself is said to have the most snowfall in the world. The mountains here are known for their iconic "snow monsters", an unusual phenomenon where, under the influence of winter winds from Russia, moisture in the air freezes onto trees to create chunky, otherworldly structures of nature. You have the unique opportunity to ski or snowboard near these structures. While this resort is limited to 5 courses and minimally groomed trails, its sprawling off-piste areas make it an excellent destination for backcountry enthusiasts. The remoteness of this location also means less crowds and a more authentic Japanese experience. In true Japanese style, finish your days of skiing or snowboarding with a dip in the nearby Sukayu Onsen, known for its atmospheric wooden baths.
5. Appi Kogen (Iwate)
Often called "Aspen of Japan," Appi Kogen in Iwate Prefecture features 21 courses and 10 lifts, with perfectly groomed slopes for all levels. Backcountry-goers will appreciate the challenging off-piste areas and powder bowls hidden around the resort. The resort’s well-maintained infrastructure and fewer crowds make it a relaxed yet world-class experience.
While you’re there, Iwate’s unique culture is not to be missed. Combine your trip with a visit to Chuson-ji Temple, and don’t miss the enormous snow statues at Iwate Snow Festival, a less crowded but equally impressive alternative to Sapporo Snow Festival.
6. Kamui Ski Links (Hokkaido)
Hokkaido ≠ Niseko! Japan’s northern island is surprisingly massive, with plenty of powder spots far from Niseko crowds. Check out Kamui Ski Links near Asahikawa, an uncrowded, laidback city in central Hokkaido. This resort offers 7 lifts and 25 courses. Known for powder snow, the resort is great for intermediate and advanced riders, with tree runs and ungroomed trails providing additional challenges. It’s compact and easy to navigate, with affordable lift tickets as a bonus. Pair your ski trip with a visit to Asahiyama Zoo or try Asahikawa’s famous soy ramen to round out your adventure.
7. Sahoro Resort (Hokkaido)
Another spot tucked away in central Hokkaido, Sahoro Resort offers pristine powder and a peaceful atmosphere. The resort has 17 courses catering to beginner and intermediate levels, with occasional challenges for advanced riders. Tree-lined runs and untouched powder pockets are highlights, and those needing lessons can grab an all-inclusive package from the adjacent Club Med. Sahoro is also known for its excellent dining, including local Hokkaido specialties, and its proximity to Tomamu Ice Village, where you can explore magical ice domes and activities.
By choosing these underrated ski destinations, you can avoid crowds in Hakuba and Niseko while contributing to regional economies in need. These spots not only provide incredible skiing and snowboarding experiences, but allow for deeper connections with local culture and nature. For the conscious traveler, this is a chance to make a positive impact without compromising on adventure.
So, grab your gear and hit the slopes–Japan’s powder snow awaits!
Hero image 📸 Hamish Duncan