Hello,
‍we're Freely.

We started out to evolve travel insurance from a begrudging holiday tax (at best) to a useful and valued travel companion that contributes to people, places and the planet.

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How we behave

Our core values

We’re explorers

Exploration is a mindset… we’re remarkably comfortable in the unknown and we constantly seek to better understand the world, others and ourselves. We’re always discovering, always evolving and always learning new things.

lady jumping off boat and into the ocean

We’re courageous

We are optimists. We take leaps of faith and we back each other. We act with conviction and do the right thing. We follow through on our Values and Principles - even if the cost could be dear. We quickly and opening admit when we’re wrong.

We’re responsible

We focus on impact, take ownership and deliver on our promises, and we acknowledge when we fall short. We feel a deep sense of responsibility, toward our fellow Freelies, our partners, other peoples and the planet.

We’re human

We listen, and we empathise. We’re inclusive. We combine a contrarian streak with warmth. We believe it’s a false opposite that brilliance comes at the cost of humility, mutual respect and effective collaboration.

We’re innovative

We pursue the best data, ideas, and solutions with rigour and open-mindedness, always guided by our travellers needs. We combine methods and tools in new ways to drive surprisingly effective outcomes. And we do more with less..

The team

Our leadership team

‍Executive General Manager
‍Miksu Vaittinen

Digital leader with an entrepreneur mindset. Finnish by birth, global citizen, and an avid adventure traveller. I spend my free time travelling the globe in search of the perfect fly-fishing spot or dive site.

Head of Operations
‍Tiina Carpenter

Results-driven and versatile multi-hustler. Lived and worked in Europe, Asia and Australia. In my free time you can find me playing beach-volley, tennis or spending time with my family at the beach or hiking.

Head of Engineering
‍Amit Heryani

Technology leader and builder of high performing teams. Born in India, educated in Oz and travelled all over the world. My perfect holiday is a road trip exploring the path less travelled or the small town in the middle of nowhere.

Head of UX
‍Peter Fellows

Startup veteran with a passion for big ideas & building new businesses. Love swimming in the Mediterranean Sea, where the ocean is not low-key trying to kill you, which as an Australian is quite a novelty.

Head of Marketing
‍Doug Skoog

Purpose driven, entrepreneurial business builder. Africa born and bred, worked, and travelled over the world. Love the open road, nights under the stars and a peeling point break!

Head of Global Underwriting
‍Michael Storozhev

An insurance nerd! I’m an actuary who loves getting under the hood on product design, pricing, underwriting and data science. In my free time I love looking for a remote hiking spot to take my family to.

Executive General Manager
‍Miksu Vaittinen

Digital leader with an entrepreneur mindset. Finnish by birth, global citizen, and an avid adventure traveller. I spend my free time travelling the globe in search of the perfect fly-fishing spot or dive site.

Head of Operations
‍Tina Carpenter

Results-driven and versatile multi-hustler. Lived and worked in Europe, Asia and Australia. In my free time you can find me playing beach-volley, tennis or spending time with my family at the beach or hiking.

Head of Engineering
‍Amit Heryani

Technology leader and builder of high performing teams. Born in India, educated in Oz and travelled all over the world. My perfect holiday is a road trip exploring the path less travelled or the small town in the middle of nowhere.

‍Executive General Manager
‍Miksu Vaittinen

Digital leader with an entrepreneur mindset. Finnish by birth, global citizen, and an avid adventure traveller. I spend my free time travelling the globe in search of the perfect fly-fishing spot or dive site.

Head of Operations
‍Tiina Carpenter

Results-driven and versatile multi-hustler. Lived and worked in Europe, Asia and Australia. In my free time you can find me playing beach-volley, tennis or spending time with my family at the beach or hiking.

Head of Engineering
‍Amit Heryani

Technology leader and builder of high performing teams. Born in India, educated in Oz and travelled all over the world. My perfect holiday is a road trip exploring the path less travelled or the small town in the middle of nowhere.

Head of UX
‍Peter Fellows

Startup veteran with a passion for big ideas & building new businesses. Love swimming in the Mediterranean Sea, where the ocean is not low-key trying to kill you, which as an Australian is quite a novelty.

Head of Marketing
‍Doug Skoog

Purpose driven, entrepreneurial business builder. Africa born and bred, worked, and travelled over the world. Love the open road, nights under the stars and a peeling point break!

Head of Global Underwriting
‍Michael Storozhev

An insurance nerd! I’m an actuary who loves getting under the hood on product design, pricing, underwriting and data science. In my free time I love looking for a remote hiking spot to take my family to.

What we create

What we strive to achieve

Quality

We craft our outputs and take great pride in our work. Our creations are born from function, yet always embody elegance and keen attention to detail. We use the best tools for the job. We are empowered to constantly learn and share our expertise.

Simplification

Simple is hard…simple, effective and elegant is even harder, yet that’s what we strive for in all that we do and create. We take on the complexity, so our audience doesn’t have to. We are free from jargon, deliver clarity and ease of use.

Differentiation

We hold dear and nurture what differentiates us from our competitors, and we continually strive to increase the gap. Differentiation in and of itself is not the goal. We just know what makes us successful, and so do our travellers.

Positive change

We strive to be better versions of ourselves, and to personally and collectively change things for the better. We believe that work should be meaningful, and our environment should empower and enable positive change – both from within and across the world.

Community

We create, nurture and deeply respect our community. We’re always fair. We are the conduit for others in the travel community to contribute their value to people, places and the planet.

Proud to be giving back to people, places and the planet

As part of our mission to give back to people, places and the planet, Freely has committed to donating 1% of all our sales (that‘s revenue, not profit!) to pressing environmental issues.